The One Thing You Must Do On Social Networks

By Billy Burle

There is certainly no shortage of social media advice out there saying you must have a strategy, calculate an ROI, get more followers, schedule or don’t schedule posts, be human, be awesome and on and on and on. While these are good discussions to have, I won’t be having them here, not today anyway. Instead, I want to to talk to you about one thing that will have the greatest impact – reply. Reply to posts. For the love of all that is good and holy in this world – reply to posts. Sounds easy doesn’t it? Yet so few do it! I’m completely baffled when I hear that anywhere from 60%-90% of social media posts to companies go unanswered or ignored. This summer I attended an event put on by Google, where they said 95% of posts to brands on Google+ go unanswered. That’s the equivalent of : (more…)


Instill a Sense of Scientific Wonder in Your Kids

By Billy Burle

‘If America is to maintain our high standard of living, we must continue to innovate. We are competing with nations many times our size. We don’t have a single brain to waste. Math and science are the engines of innovation. With these engines we can lead the world. We must demystify math and science so that all students feel the joy that follows understanding.’  — Dr. Michael Brown, former Nobel Prize winner for medicine and the Paul J. Thomas Professor of Molecular Genetics and Director of the Jonsson Center for Molecular Genetics at the University of Texas Southwestern Medical School in Dallas

There are lots of discussions taking place about the need for STEM (Science, Technology, Engineering, and Math) education reform and I certainly agree the system needs reforming and additional programs should be available to elementary and middle school children. However, the education system isn’t the only education resource our children have.  As the proud parent of a bright and creative little girl, I feel part of the responsibility rests firmly on my shoulders.  I discovered that there are lots of fun ways to encourage learning and a sense of scientific wonder at home.  In fact, if this past summer had a (more…)

5 Tips for Disc Golf Newbies

By Billy Burle

If you are new to disc golf, here are a handful of tips and tricks that helped me drastically improve my game and hopefully will do the same for you.  Feel free to share any additional tips that have helped you in the comments section at the end of this post. If you have made it this far and find yourself wondering what on earth is disc golf, I recommend you watch this video: Disc Golf: It’s in the Air

  1. Keep it low!  When I first started playing the birds flying 30 feet above my head were in mortal danger.  My drives were high, short, and consistently off target.  Once, I began focusing on keeping the disc low, and when I say low I mean 3-4 feet off the ground, my drives instantly had more distance and greater accuracy…and the birds could once again rest easy.
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6 Sales Management Tips I Learned from Hockey

By Billy Burle

6 Sales Management Tips I Learned from Hockey

In celebration of the start of hockey season, I wanted to share some sales management tips I’ve borrowed from the sport.

  1. Build a diverse team with a mixture of veteran all stars and young talent to ensure you’re always planning for the future and cultivating winning teams.
  2. Always keep your head up and on a swivel to constantly be surveying the situation to keep an eye open for unexpected obstacles.  The minute you drop your head you could get knocked out – just ask Eric Lindros.

  3. (more…)